In instruction box Research Proposal Example | Topics and Well Written Essays - 1250 words

In instruction box - Research Proposal ExamplePresently, Nokia intends to launch its new the Nokia Lumia 2020 Tablet in the market. However, the triumph of this tablet will depend on the effectiveness of the merchandise contrive developed by the come with. This marketing plan contains an analysis of the current situation, customers, and contenders that may affect the performance of the product after launch. The plan in like manner analyses the strength, weaknesses, opportunities, and threats. In addition, the marketing plan also analyzes the macro-environmental factors, as well as the marketing mix of Nokia product. post compendium Nokia operates in a very competitive market. The industry has several players that compete a succeedst each separate for the limited customers available. To attract customers, every beau monde in the industry tries to improve the quality of services provided to the customer by using the latest technology. The competition is stiff to the extent t hat months seldom pass without the existing or new players introducing a new plan aimed at luring additional customers (GRIN Verlag, 2012). more or less Nokias main competitor in the industry includes Apple, Samsung, LG, Techno, and Sony Erickson. Customer Analysis This marketing plan targets all segment of the population. ... So far, the companys Nokia Lumia 2020 Tablet has all the functionalities accustomed to meet the needs of the companys potential customers. Some of the features of this tablet include being only 8-inches and operates on Snapdragon 800. In addition, the tablet is designed with 1080p resolution display, fashioning it the best tablet in the market (Pratap, 2013). Further, the tablet has additional functionalities, including a high gear PPI display and comes with the mode support. The company believes that these features will satisfy the needs of customers and help attract a enormous demand. Competitor Analysis As aforementi iodind, Nokia operates in a very co mpetitive environment. The industry has many players most of which have a very strong brand. Currently, Nokias main competitors in the industry include Samsung, Apple, LG, Techno, and Sony Erickson (Pratap, 2013). As such, to maintain gain a competitive advantage over its rivals, Nokia must come up with a marketing plan that will help lure many customers to its products. In addition, it must ensure that products are attractive and of high quality. SWOT Analysis SWOT analysis stands for strengths, weaknesses, opportunities, and threats. Strengths Nokia being a well-established brand across the global has a number of strength that has made it a brand of choice for many consumers in the world. Firstly, Nokia commands a huge market share in the mobile industry. Secondly, the company has one of the best research, design, and engineering team (GRIN Verlag, 2012). This has enabled the company to be innovative and produce high quality products that sell well in the market. In fact, one of t he major reasons why Nokia phones sells well in the market is because of the