'Ot Regarding Entering Canadian Market Succesfully\r'

'OPPORTUNTIES AND THREATS Regarding go in the Canadian commercialize successfully with Douwe Egbert’s new crossway: Grannie Annie’s hottish drinking chocolate milk. A SWOT-analysis (strength, weaknesses, opportunities, threats) is an analysis based on strength and weaknesses on one side, and opportunities and threats on the other side, choices be made. A SWOT-analysis depose be utilise either inhering or external. Both analyses together suffer be put together as a situational analysis. The outcome of this analysis stern be the input of the SWOT-analysis. STRENGHTS Since there is a cold climate in Canada, the popularity of hot beverages is high compared to every other drink, stellar(a) to a high demand. †Canada’s inactive economy †The good financial posit of Douwe Egberts could be an advantage over the competitors. †The efficacious distribution strategies. †High quality product. †superb customer relationship management. â⠂¬ Canada-European Free parcel out Association Free Trade Agreement, this bargain is aimed at eliminating all tariffs on goods. WEAKNESSES †lucrativeness may suffer as a result of strong competition in the Canadian market. Long distribution convey (especially to Canada) OPPORTUNITIES †Outplay other java bean brands by introducing special products like Grannie Annie’s. †remain product line with other products for non-coffee drinkers †fortify new coffee houses on strategical points †Create brand loyalty by making sure customers get the encounter needed from drinking Grannie Annie’s †Keep developing new products for customers †split clear target group. (Starbucks aims for couples age 25-54 with children, who escape to spend to a greater extent on non-alcoholic beverages outdoors) â€Douwe Egberts should non copy the strategy of competitor’s but create something unique. THREATS †Competition of businesses who are on the Canadian Market (Starbucks, Dunkin Donuts, Krispy Kreme, McDonalds, Burger King). †pretermit of advertisement †Changing prices in java market †By only entering the market with Grannie Annie’s you likely wont get very far. †hurt target group Developments A exploitation of the surroundings of the costumer ordain eventually turn into a need that customers will most likely get to reserve ease and more user-friendly coffee machines, packaging and more.Next to this, sustainability is getting more and more important to customers. DE is known for their sustainability and fairness regarding coffee bean farmers. This flock be used for Grannie Annie’s too, regarding Cacao farmers. Also, the sustainability of shift is important and has to be done as carefully as possible. DE Looks forward to explicate their own coffee and cacao farmers so that the quality can be guaranteed. Also, sustainability can be higher when DE trains own farmers.\r\n'