Case Analysis

CASE ANALYSIS HLL JUGGERNAUT THE DILEMMA OF GROWTH beneath the Guidance of:Submitted by: Dr. D. D. SwainNavneet Goel Professor MarketingRegd. No. 11PGDM-BHU005 [pic] INTRODUCTION Hindustan open trammel (HLL) which was set up in the year 1956 afterwards the amalgamation of three companies i.e. Hindustan Vanaspati Manufacturing Company, Lever Brothers India express mail and United Traders Limited is Indias largest FMCG has a workforce of 36000 employees and a brand portfolio comprising of to a greater extent than cx brands in 950 packs. The products cater to the masses through genius one thousand million retail outlets both in urban and rural areas. It is besides accredited with a A-one Star trading menage honour. HLL saw a come up in dollar volume during the deeply 1990s. HLL has been among the leaders in the categories such(prenominal) as soaps and detergents, hair and strip products, dental care products which could be attributed to the major break throughs like advance(a) products and processes at its Research Centre and besides to the fact of never-ending technical advancement. Another factor of succeeder is its efficient and buirdly distribution system which involves 2000 suppliers and associates, 7000 stockists and agents. HLL has a across-the-board export portfolio which caters to 30% of world demand and is a dough foreign transfigure earner.

In the quarter ended prove 31, 2001 HLL reported a growth of 2.6% in domestic sales. The turnover and profit then likewise showed an increase. As part of valet Resource Management, HLL focuses on team buil ding. Every employee carries out on filed jo! b to transform the necessity of hard work. It also motivates people. HLL enjoys brawny brand impartiality and has a lot of credibility and treasure in the market. It attracts high hat talent and is Indias close sought after merchandise company. It pursues aggressive marketing strategies. ISSUES AND CHALLENGES The Indian consumers were becoming tech savvy and companies were taking the e-initiatives to target the consumer. They also started...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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