Analysis Of Lulu.com Case Study

Lulu.com Problem Lulu.com is a loss leader in the print on select industry. It acts as a platform for connecting little know authors to consumers. In 2006, they needed to expand their business. To do so, they had three options in the lead them. 1. ship new geographic markets standardized Asia 2. Broaden the product crack to include a nonher(prenominal) forms of intellectual property like music, motion picture, stratagem etc 3. Concentrate on improving the inner(a) processes and systems. The team had to lead which of the three options they should place more fierceness on. Option 1: Lulu.com gets a lot of traffic from solely around the world. It had already established itself as a leader in the cod industry. Plus, Lulu did not face oftentimes competition in North America. To cater to the audience out of doors America, Lulu.com had set up offices in European countries like unite Kingdom, France, Germ whatever, Italy and Spain. The next luculent step they matt-up was Asia. The smart set did not have any experience with the Asian market. They didnt know how the market worked or how they should proceed. Option 2: The website as of right now is astray known as a book publishing website. indoors the publishing industry, thither were many an(prenominal) an(prenominal) a(prenominal) niche categories that the confederacy did not cater to currently.

This led many employees to believe that they should initially pullulate those niche markets. Some others felt that the company should diversify into other media like videos. there were many dominant players in the video industry but no clear leader had emer! ged as yet. If the company decided to divest, there could be a opening that they would lose their focus. Option 3: The processes of this company were very informal. at that place was no clear market policy. The accounting software was not able to keep up with the work load and the node service software was get obsolete. Conclusion It is obvious from the case that to grow, the company needs to expand. There are two methods of expansion that the company can pursue. It can...If you want to get a full essay, score it on our website: OrderCustomPaper.com

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